What about the Milan Design Week?
Milan Design Week, an Italian Tradition
The Salone del Mobile Furniture fair, the world’s most important design event takes place in April at the Rho fairgrounds, where design lovers, industry’s key players and the curators convened to discover and unveil the latest product and furniture releases from around the world.
This event (which has become an Italian tradition) was born in 1961 with the aim of promoting the export of furniture and gaining a foothold on the international scene.
The Design Week appears to be a festival that covers all corners of the city attracting the interest of the whole world. The reputation of this event has grown becoming a platform for new talent, a unique crossroads and international relations with the aim of going beyond, discovering and thinking about contemporary design. A blend of the best in every creative sector that is unrivaled in the world’s design events.
FuoriSalone and Milan Design Districts
Conceived to turn design and some of the leading brands active in the sector into the protagonists of various areas of the city – known as Design Districts – the Fuorisalone event includes themed events, exhibitions, pop-up shows, performances, presentations, concerts, DJ sets and special projects related to the world of design, furniture and innovations in living solutions.
One of the things the we love about the Fuorisalone is that in the design shops and showrooms it will be possible to discover new and young talents of world design, where the re-use of objects by creating a new life has brought out new talents and design geniuses.
Most Famous Design Districts
Design districts taking part in Milan design week:
- Brera Design District is one of the largest and most established design districts, artsy and bohemian allure. Next to the Pinacoteca di Brera, the place are suggestive all around
- Isola Design District, north of the city centre, spotlights the work of creatives and designers focus on innovation, sustainability and biomaterials
- Tortona Design Week, Home to former warehouses and factories, it offers a large and important exhibition platform with an infinity of original, futuristic and experimental events.
- 5VIE Art and Design Distric. Walking through a cultural itinerary, ancient artisan shops to admire traditional artifacts, museums, cloisters, archaeological sites .. and then showrooms displaying the latest design innovations